It took me a bit, but I figured out what was going on.
I hope this thread takes off. Posting from mobile, or a travel laptop, would mean that people are without their normal stash of reaction images. A different board would probably help with keeping engagement high-ish, since this place feels more like a welcoming place than a different culture.
I hope this convention is good for this board. It'll get at least a few more people to try out the site for a while.